Privacy Policy
Last updated: August 22, 2026
MindfulEcho ("we," "us," or "our") provides a video-based mental wellness platform. This policy explains what information we collect, how we use it, and the choices you have. We are committed to protecting your privacy and handling your personal and health-related information with care.
1. Information We Collect
Account information: When you create a MindfulEcho account, we collect your name and email address to set up and manage your profile.
Profile information: We track your reflection streaks, milestones, and assessment completion history to personalize your experience and show your progress.
Journal and reflection content: When you record a video or audio check-in, we collect the recording itself, any title or tags you add, and your self-reported mood before and after the session.
Mental health assessment responses: If you choose to complete our optional onboarding or monthly check-ins, we collect your responses to standardized questionnaires (GAD-7 and PHQ-9) and the resulting scores.
Coaching and goals data: We store your coaching goals, active challenges, daily task progress, and any feedback you provide on AI-generated insights.
Payment information: When you purchase a subscription, we process payments through Stripe. We do not store your full card number — Stripe handles that securely. We retain your subscription status and plan details.
Usage and device information: We automatically collect basic usage data (such as which features you use and how often) and standard device and browser information to keep the app running smoothly.
2. How We Use Your Information
We use your information to:
- Provide and manage your MindfulEcho account
- Generate personalized reflections, mindset shifts, and coaching recommendations based on your journal entries
- Track your mood trends, thinking patterns, and progress over time
- Surface pattern alerts when we detect recurring themes in your reflections
- Produce progress reports and predictive insights you can review
- Process subscription payments and manage your plan
- Send you account-related emails, such as welcome messages and service notifications
- Improve and maintain the quality, safety, and effectiveness of our features
- Comply with our legal obligations
3. Video & Audio Recordings
Your video and audio journal entries are the core of MindfulEcho. We want you to feel confident about how they are handled:
- Your entries are private to you. Your journal recordings are linked to your account and are not shared with other members or made public.
- You control your entries. You can delete any journal entry at any time, which removes the recording and its associated analysis from your account.
- Audio-only option. If you prefer not to record video, you can use audio-only check-ins. This skips facial analysis entirely.
- Processing for analysis. When you submit an entry, we transcribe your speech and analyze emotional expression (voice and, if video is provided, facial cues) to generate your reflection insights. This processing occurs through our service providers and the results are stored with your entry.
4. Mental Health Assessments
Our GAD-7 and PHQ-9 check-ins use widely recognized screening questionnaires. These are self-assessment tools, not clinical diagnoses. Your responses and scores are stored with your account and used to show you trends over time and in your progress reports. They are not automatically shared with any healthcare provider.
MindfulEcho is a wellness and self-reflection tool — it is not a substitute for professional mental health care. If you are in crisis or need clinical support, please contact a licensed professional or a crisis hotline.
5. How AI Analysis Works
MindfulEcho uses artificial intelligence to analyze your journal entries and generate personalized insights. This includes:
- Speech transcription of your recordings
- Emotion detection from your voice and, when video is provided, facial expressions
- Cognitive distortion analysis that identifies unhelpful thinking patterns and suggests reframes
- Mindset shift generation that produces reflections, action steps, and affirmations tailored to your entries
- Pattern detection that identifies recurring themes, triggers, and trends across your entries over time
AI-generated insights are informational and reflective in nature. They may not always be accurate or applicable to your situation. You can provide feedback on any analysis to help us improve, and you should use your own judgment when considering AI suggestions.
6. How We Share Your Information
We do not sell your personal information. We share information only in these limited ways:
- Service providers: We use trusted third-party services to operate MindfulEcho, including cloud storage, AI analysis providers, and payment processing (Stripe). These providers process data on our behalf under contractual obligations.
- Business partners: If your access to MindfulEcho is provided through an employer, organization, or other partner, that partner may receive limited administrative information (such as enrollment status) to manage your access. Your individual journal entries, assessment responses, and AI insights are not shared with any partner unless you explicitly choose to share them.
- Legal compliance: We may disclose information when required by law, court order, or to protect the safety, rights, or property of our users or others.
- Business transfers: In the event of a merger, acquisition, or asset sale, information may be transferred as part of that transaction, subject to the protections in this policy.
7. Data Security
We use industry-standard safeguards to protect your information, including encryption in transit and at rest, access controls, and regular security reviews. No method of transmission or storage is completely secure, but we work hard to protect your data against unauthorized access, alteration, or loss.
Access to your personal and health-related information is restricted to authorized personnel who need it to operate and improve the service.
8. Your Rights & Choices
You have several choices regarding your information:
- Access and review: You can view your journal entries, assessments, and profile data within the app at any time.
- Delete your content: You can delete individual journal entries, reflections, goals, and challenges whenever you choose.
- Choose audio-only: You can opt for audio-only recordings to avoid facial analysis.
- Skip assessments: Mental health assessments are optional. You can decline or stop at any time.
- Manage notifications: You can dismiss or clear pattern alerts within the app.
- Request data deletion: You can request deletion of your account and associated data by contacting us.
- Opt out of communications: You can unsubscribe from non-essential emails using the link in each message.
If you are a resident of California, the EU, the UK, or another jurisdiction with specific data protection laws, you may have additional rights. Contact us to exercise those rights.
9. Data Retention
We retain your information for as long as your account is active or as needed to provide the service. If you delete specific content, we remove it from your account and from our active systems. We may retain certain information in backup systems for a limited period or as required by law.
If your access to MindfulEcho ends or your account lapses, we will retain your data for a reasonable period to allow you to export or delete it, after which it will be removed.
10. Children's Privacy
MindfulEcho is designed for adults and is not intended for children under 18. We do not knowingly collect information from anyone under 18. If you believe a minor has provided us with personal information, please contact us and we will take steps to delete it.
11. Changes to This Policy
We may update this policy from time to time. When we make material changes, we will update the "last updated" date at the top and, where appropriate, notify you within the app. We encourage you to review this page periodically.
12. Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact our support team.
MindfulEcho Support — Available through the in-app support channel.
MindfulEcho is a wellness and self-reflection tool. It is not a medical device and does not provide medical advice, diagnosis, or treatment. Always seek the advice of a qualified health provider with any questions about a mental health condition.
